Monday, January 23, 2012

Wordsmithery

One of the coolest things about growing up in my family was that my mother encouraged my sister and I to be imaginative, especially when describing things.  A newly invented phrase or word would always be eagerly welcomed into the family vocabulary.

Below is a selection of words that you’ll find in my family dictionary:

An On – abbreviation of “Aunty Yvonne”, coined by my niece Foxglove*

Flying Daddylonglegs – otherwise known as a Crane Fly, but they’ve always looked like a Flying Daddylonglegs to me

Heel-highs – variation of high-heels, coined by my sister Dolly*

Lipsticker – Again, a word invented by Dolly*

Ninny – Mum’s word for when a child rub’s its fingers against a blanket or soft toy whilst also sucking their thumb

Ninon – another of Mum’s words, which refers to a light fabric. I refuse to use this word, it drives me up the wall

Par Cark – One of Dolly’s* mixed up words for car park (“parking lot” for the Canadians who are reading this) which seems to have stuck.

Fast-forward to present day, and overactive imaginative me and my big tweeting mouth.  I was chatting with @gr8dairynobull on twitter, and somehow coined the phrase “absomootely”. That was added to their own “moovelous” and the new Collective Dairy catchphrase “absomootely moovelous” was born.

Within days, Collective Dairy had added our catchphrase to their marketing material. How absomootely cool is that?  Its even on the home page of their website!



The Collective Dairy is a New Zealand company that specialises in delicious products such as "Russian Fudge Yoghurt", yoghurt drinks and soft cheeses.  Their products can be found in most supermarkets and many speciality stores around the country.

So, if you want a cool catch phrase or new word, come and see me. I dish them out for free...because quite frankly, I can't help myself.

* Not their real names

1 comment:

  1. Some from our family
    Sheep bulls = Charolais Cattle
    Roast toast = Bread & butter pudding
    Peters Favourite = Choc sponge pudding
    Sessie = Jessie, my grandmother
    Byes = Sleep (as in going byes)

    xx

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